Online PR delivering sales

The Direct Marketing Association expects digital marketing channels, driven by�social media, to overtake traditional platforms, in a new report.

While direct mail is currently the top avenue for businesses, online channels are expected to surpass it within the next 12 months, according to TMCnet. Social media is the top emerging platform for many B2B firms, with 88 percent maintaining a social media presence. Professional sites, such as LinkedIn, are the most popular, followed by microblogs, including Twitter.

TMCnet�quotes the DMA as saying, "these results clearly underscore the recognition that marketers see the need to experiment with new marketing channels which offer the opportunity to break through the marketing clutter with more personal and engaging messaging."

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